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Support for assisted suicide drops in England and Wales, according to poll from assisted suicide campaigners

New polling in England and Wales, commissioned and funded by assisted suicide lobby group, Dignity in Dying, shows there has been a drop in support for assisted suicide.

Dignity in Dying, formerly the Voluntary Euthanasia Society, commissioned two YouGov polls into assisted suicide in July this year, one in England and Wales and a second for Scotland. 

While their own 2019 polling indicated that 84% of the public in England and Wales were supportive of assisted suicide being made legal, Dignity in Dying’s most recent polling shows a drop in support to 78%. Strong support for a change in the law was only 39%.

The recent polling is over 10% higher than contemporaneous tracking also conducted by YouGov that reveals that support for assisted suicide is actually 67%. Consistent tracking since 2019 shows an average of 68% support for assisted suicide across Britain and that support for assisted suicide never surpasses 71%.

Dignity in Dying has been criticised for its approach to polling on assisted suicide, with two experts from the respected Institute for Social and Economic Research at Essex University saying that previous polling they commissioned on the issue was ‘skewed and ambiguous’.

“Assisted suicide” vs “assisted dying”

Polling from overseas shows that when the term ‘assisted suicide’ is used in polls, the majority in favour of introducing assisted suicide falls, sometimes by up to 19%.

Whether respondents to a poll are exposed to counterarguments to the introduction of assisted suicide also appears to have an impact on the percentages of respondents who state they support introducing assisted suicide. In one poll, undertaken by Savanta ComRes, of people in England, Scotland and Wales, support for assisted suicide dropped from 73% to 43% when respondents were presented with counterarguments. A poll that was run only in Scotland showed similar results.

Assisted suicide misinformation

Earlier this month, the lobby group was caught spreading misinformation on TV when Jacky Davis, who sits on the board of Dignity in Dying, claimed that over 600 people a year from the UK end their lives at the Dignitas clinic in Switzerland.

However, speaking before the Health and Social Care Committee, which held a series of oral evidence sessions on assisted suicide earlier this year, a representative of Dignitas, Silvan Luley, said that over the past 20 years, 540 people from the UK had ended their lives in the Dignitas clinic.

This means an average of 27 people from the UK end their lives by assisted suicide per year in the Dignitas clinic in Switzerland. Davis’ claim that 600 people from the UK end their lives by assisted suicide in Dignitas each year is a 2,100% exaggeration.

Right To Life UK spokesperson, Catherine Robinson, said “As the reality of assisted suicide and euthanasia legislation becomes more widely known, it is no surprise the accuracy of these sorts of polls is questionable. Academics have been highly critical of the approach taken by Dignity in Dying with the polling they have funded on assisted suicide. We know that when polling asks about “assisted suicide” as opposed to “assisted dying” the results can be very different. Furthermore, when respondents are offered counterarguments to making assisted suicide legal, the results can also change dramatically”.

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Dear reader,

Thanks to the support from people like you, in 2025, we have grown to 250,000 supporters, reached over 100 million views online, helped bring the Leadbeater assisted suicide Bill within just 12 votes of defeat and fought major proposals to introduce abortion up to birth.

However, the challenges we face are far from over.

FIVE MAJOR BATTLES

In 2026, we will be facing five major battles:

  1. Assisted suicide at Westminster – the Leadbeater Bill
    With this session of the UK Parliament at Westminster expected to continue well into 2026, there are many more months of this battle to fight. There is growing momentum in the House of Lords against the dangerous Leadbeater assisted suicide Bill, but well-funded groups such as Dignity in Dying have poured millions into lobbying, and we must sustain the pressure so this Bill never becomes law.
  2. Assisted suicide in Scotland – the McArthur Bill
    We are expecting to face the final Stage 3 vote on the Scottish McArthur assisted suicide Bill early in the new year. If just seven MSPs switch from voting for to against the Bill, it will be defeated. This is a battle that can be won, but the assisted suicide lobby is working intensely to stop that from happening.
  3. Assisted suicide in Wales – the Senedd vote
    In January, we are expecting the Welsh Senedd to vote on whether they will allow the Leadbeater assisted suicide Bill to be rolled out in Wales. Dignity in Dying and their allies are already putting a big focus on winning this vote. This is going to be another decisive and major battle.
  4. Abortion up to birth at Westminster
    We are going to face major battles over the Antoniazzi abortion up to birth amendment as it moves through the House of Lords. Baroness Monckton has tabled an amendment to overturn this change, and other Peers have proposed changes that would protect more babies from having their lives ended in late-term home abortions.
  5. Abortion up to birth in Scotland
    In Scotland, moves are underway to attempt to introduce an even more extreme abortion law there. An “expert group” undertaking a review of abortion law in Scotland has recommended that the Scottish Government scrap the current 24-week time limit – and abortion be available on social grounds right up to birth. It is expected that the Scottish Government will bring forward final proposals as a Government Bill next year.

If these major threats from our opposition are successful, it would be a disaster. Thousands of lives would be lost.

WE CAN ONLY DEFEAT THESE FIVE MAJOR THREATS WITH YOUR HELP

Work fighting both the abortion and assisted suicide lobbies in 2025 has substantially drained our limited resources.

To cover this gap and ensure we effectively fight these battles in the year ahead, our goal is to raise at least £198,750 by midnight this Sunday, 7 December 2025.

With a number of these battles due to begin within weeks, we need funds in place now so we can move immediately.

£198,750 is the minimum we need; anything extra lets us do even more.

If you are able, please give as generously as you can today. Every donation, large or small, will make a real difference. Plus, if you are a UK taxpayer, Gift Aid adds 25p to every £1 you donate at no extra cost to you.

Will you donate now to help protect vulnerable lives from these five major threats?

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Help stop three major anti-life threats.

Help fight the next phase of our battles against major assisted suicide and abortion up to birth threats.

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to protect vulnerable lives

Help stop three major anti-life threats.

Help fight the five major battles we will face in 2026.