Your support makes a significant difference
Here are some of the results we are already achieving thanks to generous donations from people like you
of the Marris assisted suicide bill
Working alongside a large group of MPs, Peers and other organisations, we provided strategy, media and digital support for one of the largest co-ordinated pro-life campaigns waged in the UK.
This ended in a decisive and, arguably, the largest win for the right-to-life movement in UK history.
We have taken the strategic, media and digital expertise that we built up from working with a large group of allies to defeat the Marris assisted suicide bill, to continue to ensure assisted suicide is not legalised.
The decisive win has meant that it has been difficult for the assisted suicide lobby to bring forward legislation on this issue. They have therefore been working quietly behind the scenes to try and grow their numbers ahead of another attempt to change the law. During 2020 we have focused on defensive work in Westminster to help limit their advance.
We have also faced an onslaught of activity from the assisted suicide lobby targeting the Royal Colleges, British Medical Association etc. to attempt to get them to drop their opposition to assisted suicide. This tactic is being used as it will make it easier for the assisted suicide lobby to pass legislation introducing assisted suicide if it does not face opposition from the medical establishment. We have been working with allied organisations to block these attempts.
In 2021, we expect the assisted suicide lobby to make a new attempt to introduce assisted suicide and continue their work to move the Royal Colleges from their current stance of opposing assisted suicide. We will be working hard to oppose them at every step along the way and will need your help with contacting MPs and other activities.
on life issues
While this can often be difficult, with much of the media hostile to the right-to-life point of view, there are a number of key areas where we have the upper-hand in terms of public support. We have been able to target these vital areas to shape the debate towards a broader recognition of the right to life of the unborn child.
Recently, this has seen us feature in over 600 print and broadcast media pieces. In particular, we were able to gain momentum around three key areas. The first was the Marris Assisted Suicide Bill; this presented an opportunity to bring to light the strong evidence against the introduction of assisted suicide and euthanasia in the United Kingdom.
Secondly, we combated the move by Cathy Warwick, chief executive of the Royal College of Midwives, to sign up her College to a campaign supporting the introduction of abortion on demand, for any reason, up-to-birth. This was far out of step with public attitudes on abortion and we were able to leverage this to show the dangers of abortion ‘decriminalisation’. Cathy Warwick announced her retirement last year.
Finally, abortion for disability has been an area that has resulted in much media coverage due to the introduction of a new pre-natal test. This test is projected to result in a profound increase in the number of abortions of unborn children with Down’s syndrome.
With 90% of unborn children detected with Down’s syndrome currently aborted in the UK, this is already a big problem. The controversy around the tests enabled us to have a wider conversation around disability-selective abortion.
Through our work to educate politicians on life issues, we are helping to build a better political situation for the unborn child and pregnant women.
We provide research for individual MPs and Peers in Parliament. Ongoing work includes developing briefings, building relationships with new parliamentarians and preparing any other research required by MPs and peers. We also provide media and political monitoring and a number of other activities to ensure that life issues stay on the agenda in Parliament, the media and in regions right across the UK.
Through this work, we aim to gain momentum by continuing to actively direct discussion on these topics.
to develop a new generation of pro-lifers
Our Media and Communications Training Programme has provided a new generation of pro-lifers with an understanding of key pro-life issues and the ability to communicate these issues in the media. The programme equips participants with the necessary skills and techniques to deliver strong interviews, control difficult and hostile questions and to deliver an authentic perspective on life issues.
Our Internship Programme is introducing student right-to-lifers and new graduates to the world of the right-to-life movement and its work across the media, politics, education and grassroots engagement. Graduates of our programme have gone on to a number of important roles in a variety of sectors.
Together with our wider digital outreach, these programmes work to enable us to educate and develop a new movement of young people who are passionate about achieving positive change on life issues.
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We have worked on growing our digital strategy to reach an even larger audience with smart, relevant, and viral-focused content.
Our social media channels across Facebook, Twitter, Instagram, YouTube, Pinterest and TikTok have reached a new generation of people on a massive scale allowing us to reach tens of millions of people across these platforms.
We have further built our in-house capability to produce TV advert quality videos in addition to other world-class digital content and campaign memes – all of this has been produced in-house for a fraction of the cost of hiring leading agencies.
Alongside our social media strategy, we have further developed our website with a focus on making it the go-to tool that any member of the public can use to easily contact their MPs and access the latest information on life issues.
Our website is most viewed pro-life website in Europe and the fourth most viewed pro-life website in the world – at the core of the website is our digital news service.
This news service has been launched so that we can reach a far wider audience of people with UK focussed, pro-life news that will keep people informed and help change even more hearts and minds on life issues.
We have designed the platform from the ground up so that is easily viewable across desktop, mobile and tablet, as increasing numbers of people are accessing content on their mobile phones and tablet devices. Our team have also put a lot of work into designing a look and feel for the service that is of professional standard similar to what you would expect to see from a major news outlet.
We currently have good relationships with a number of mainstream media outlets which ensures that we get to regularly comment in the media. That said, we can’t always ensure that these articles cover all the key points that the public need to know about a given issue.
Our news service ensures that we have a platform where reliable pro-life news and views are accessible to everyone in the UK and that we are not limited by what editors in major newspapers choose to publish.
In everything we do, we begin by discerning how we can work together with as many of the large number of other organisations with which we already have a relationship, to ensure that we are having maximum impact.
We began by working with a large number of organisations to defeat the Marris assisted suicide Bill and our team-work with these groups has continued to develop as our focus has moved to “beginning of life” issues.
Now, we are concentrating together on defeating the introduction of abortion on demand, for any reason, up to birth.
Your support makes a