Pringles aired a “pro-life” advertisement during the Super Bowl to the delight of fans.
During the Super Bowl, the annual final of the National Football League (NFL), Pringles featured an advert that depicts an unborn child via a picture of an ultrasound to an estimated 115 million viewers.
During the lighthearted advert, a boy gets his hand stuck in a Pringles can and his grandfather assures him “don’t worry, it happens to the best of us”.
Following this, a short comical montage of surgeons, judges, gameshow contestants and an airport ground crew are shown with their hands stuck in Pringles tubes. The grandfather adds “it even happened to your little cousin Timmy”, and holds up an image of an unborn baby with his hand stuck in a Pringles can.
“Pringles carrying on the tradition of humanizing preborn babies”
Journalist, Kathryn Jean Lopez, of National Review, praised the advert and thanked Pringles on Twitter saying “I’m officially calling it the pro-life Pringles commercial.”
“Let’s buy Pringles today and write to them to say that it is a thank you for the sonogram Super Bowl cameo” Lopez said.
Pro-life activist and founder of the Progressive Anti-Abortion Uprising, Terrisa Bukovinac, referenced a 2016 Super Bowl in which an unborn child takes a Dorito from his or her father’s hand saying “Pringles carrying on the tradition of humanizing preborn babies with a super bowl chip commercial.”
This year’s NFL Super Bowl also featured Harrison Butker, kicker for this year’s champions, the Kansas City Chiefs. The player, who scored the game-winning field goal to secure the championship win, has been outspoken about his support for the pro-life cause. In December 2020, he wore boots to a game in support of the “Butker Family Foundation”, which, Butker claimed, had a “focus on stopping human trafficking and support[s] pro life.”
Last year, he publicly supported the ‘Value Them Both’ amendment in Kansas that would have given the people of Kansas more say in their abortion law.
Right To Life UK spokesperson Catherine Robinson said “The greatest argument against abortion is the humanity of the unborn child. Pringles, intentionally or not, are reminding the public about this fact.”
