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Irish Government spent almost €1 million promoting abortion-referral service

The state-run health service in the Republic of Ireland has been spending taxpayer money on advertising its abortion referral service and paying Google to ensure that its own abortion-referral services outperform other pro-life pregnancy services that focus on offering alternatives to abortion.

In recent replies to Parliamentary Questions reported by Irish pro-life organisation the Pro Life Campaign, it has been admitted that, since the practice was made legal in Ireland in 2018, almost €1 million has been spent by the Health Service Executive (HSE) – Ireland’s publicly funded healthcare system – on advertising their abortion-referral service.

Eilís Mulroy, Pro Life Campaign spokesperson, said “It is shocking that money is continually shovelled into the pro-abortion agency MyOptions, whilst not a red cent is spent on providing women with positive supports and alternatives to abortion.”

In a separate question to the Minister for Health, Stephen Donnelly, the Minister, revealed that the HSE is ensuring that ‘MyOptions’ appears at the top of the internet search engine, Google, by automatically outbidding any pro-life websites that offer alternatives to abortion.

The Minister said “[T]he HSE are monitoring any competitors and have set a bid management strategy to automatically increase their bids if another website appears ahead of theirs.”

During the same answer, he referred to sites that offer alternatives to abortion as “disingenuous”.

Commenting on Donnelly’s response, Mulroy said “The revelation that the HSE has set up a management strategy for MyOptions on search engines to automatically outbid any websites which offer alternative options to abortion points to how the government’s agenda is clearly to promote abortion as a one-track option.”

“The Minister even admits the government has collaborated with Google to promote MyOptions and suppress organisations which offer support to women in unplanned pregnancies.”

She also described the Minister’s accusation that such organisations are “disingenuous” as “unfair”.

Deputy Carol Nolan said “The fact that the HSE has incurred costs of almost €1 million to advance the abortion agenda while leaving the promotion of positive life affirming alternatives to wither in silent media obscurity says it all. The message of death gets a government sponsored loudspeaker. The message of life is muzzled and muted. Where is the justice in that for unborn children and the women who are crying out for help to keep their babies?”

Right To Life UK spokesperson Catherine Robinson said “Over 20,000 abortions have occurred in Ireland since the practice was made legal in 2018. To add to this, it appears the Irish state is ensuring that fewer people find out about alternatives to abortion.”

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Help fight the next phase of our battles against major assisted suicide and abortion up to birth threats.

Dear reader,

We are facing two major threats in the Lords - an extreme assisted suicide Bill and an abortion up to birth amendment.

THE GOOD NEWS - OUR STRATEGY IS WORKING

At Second Reading of the Leadbeater assisted suicide Bill in the House of Lords, a record number of Peers spoke, and of those who took a position, around two-thirds opposed the assisted suicide Bill. That is more than double the number who supported it.

Our side also secured a significant win, with the establishment of a dedicated Lords Select Committee to further scrutinise the Bill’s proposals – and Committee Stage has been delayed until it reports.

This momentum has been built by tens of thousands of people like you. Thanks to your hard work, Peers are receiving a very large number of emails and letters by post, making the case against the Bill. 

Thanks to your support, we have been able to mount a major campaign in Parliament, in the media and online – alongside your own efforts – to keep us on course for our goal: that this dangerous Bill never becomes law.

BUT MORE CHALLENGES LIE AHEAD

We cannot become complacent. Well-funded groups - Dignity in Dying, My Death My Decision and Humanists UK - have poured millions into pushing assisted suicide. They can see support is slipping and will fight hard to reverse that.

This is not the only fight we are facing in the House of Lords.

At the same time, the Antoniazzi abortion up to birth amendment, which passed in the House of Commons in June, is moving through the House of Lords as part of the Crime and Policing Bill.

Second Reading will take place in a matter of weeks. It will then go on to Committee and Report Stages, where we will be up against the UK’s largest abortion providers – BPAS and MSI Reproductive Choices (formerly Marie Stopes) – who are expected to lobby for even more extreme changes to our abortion laws.

If the Antoniazzi amendment becomes law, it would no longer be illegal for women to perform their own abortions for any reason – including sex-selective purposes – at any point up to and during birth.

Thousands of vulnerable lives - at the beginning and the end of life - depend on what happens next. We must do everything in our power to stop these radical proposals.

WE NEED YOUR HELP

Our campaign against the Leadbeater Bill in the House of Lords is working, but the work we have already done has significantly stretched our limited resources.

We are now stepping up our efforts against the assisted suicide Bill while launching a major push to stop the abortion up to birth amendment in the Lords. 

To fight effectively on both fronts, we aim to raise £183,750 by midnight this Sunday (5 October 2025).

Every donation, large or small, will help protect lives, and UK taxpayers can add 25p to every £1 through Gift Aid at no extra cost.

Will you donate now to help protect vulnerable lives from these two major threats?

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APPEAL
to protect vulnerable lives

Help stop three major anti-life threats.

Help fight the next phase of our battles against major assisted suicide and abortion up to birth threats.