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Irish Government spent almost €1 million promoting abortion-referral service

The state-run health service in the Republic of Ireland has been spending taxpayer money on advertising its abortion referral service and paying Google to ensure that its own abortion-referral services outperform other pro-life pregnancy services that focus on offering alternatives to abortion.

In recent replies to Parliamentary Questions reported by Irish pro-life organisation the Pro Life Campaign, it has been admitted that, since the practice was made legal in Ireland in 2018, almost €1 million has been spent by the Health Service Executive (HSE) – Ireland’s publicly funded healthcare system – on advertising their abortion-referral service.

Eilís Mulroy, Pro Life Campaign spokesperson, said “It is shocking that money is continually shovelled into the pro-abortion agency MyOptions, whilst not a red cent is spent on providing women with positive supports and alternatives to abortion.”

In a separate question to the Minister for Health, Stephen Donnelly, the Minister, revealed that the HSE is ensuring that ‘MyOptions’ appears at the top of the internet search engine, Google, by automatically outbidding any pro-life websites that offer alternatives to abortion.

The Minister said “[T]he HSE are monitoring any competitors and have set a bid management strategy to automatically increase their bids if another website appears ahead of theirs.”

During the same answer, he referred to sites that offer alternatives to abortion as “disingenuous”.

Commenting on Donnelly’s response, Mulroy said “The revelation that the HSE has set up a management strategy for MyOptions on search engines to automatically outbid any websites which offer alternative options to abortion points to how the government’s agenda is clearly to promote abortion as a one-track option.”

“The Minister even admits the government has collaborated with Google to promote MyOptions and suppress organisations which offer support to women in unplanned pregnancies.”

She also described the Minister’s accusation that such organisations are “disingenuous” as “unfair”.

Deputy Carol Nolan said “The fact that the HSE has incurred costs of almost €1 million to advance the abortion agenda while leaving the promotion of positive life affirming alternatives to wither in silent media obscurity says it all. The message of death gets a government sponsored loudspeaker. The message of life is muzzled and muted. Where is the justice in that for unborn children and the women who are crying out for help to keep their babies?”

Right To Life UK spokesperson Catherine Robinson said “Over 20,000 abortions have occurred in Ireland since the practice was made legal in 2018. To add to this, it appears the Irish state is ensuring that fewer people find out about alternatives to abortion.”

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Dear reader,

Thanks to the support from people like you, in 2025, we have grown to 250,000 supporters, reached over 100 million views online, helped bring the Leadbeater assisted suicide Bill within just 12 votes of defeat and fought major proposals to introduce abortion up to birth.

However, the challenges we face are far from over.

FIVE MAJOR BATTLES

In 2026, we will be facing five major battles:

  1. Assisted suicide at Westminster – the Leadbeater Bill
    With this session of the UK Parliament at Westminster expected to continue well into 2026, there are many more months of this battle to fight. There is growing momentum in the House of Lords against the dangerous Leadbeater assisted suicide Bill, but well-funded groups such as Dignity in Dying have poured millions into lobbying, and we must sustain the pressure so this Bill never becomes law.
  2. Assisted suicide in Scotland – the McArthur Bill
    We are expecting to face the final Stage 3 vote on the Scottish McArthur assisted suicide Bill early in the new year. If just seven MSPs switch from voting for to against the Bill, it will be defeated. This is a battle that can be won, but the assisted suicide lobby is working intensely to stop that from happening.
  3. Assisted suicide in Wales – the Senedd vote
    In January, we are expecting the Welsh Senedd to vote on whether they will allow the Leadbeater assisted suicide Bill to be rolled out in Wales. Dignity in Dying and their allies are already putting a big focus on winning this vote. This is going to be another decisive and major battle.
  4. Abortion up to birth at Westminster
    We are going to face major battles over the Antoniazzi abortion up to birth amendment as it moves through the House of Lords. Baroness Monckton has tabled an amendment to overturn this change, and other Peers have proposed changes that would protect more babies from having their lives ended in late-term home abortions.
  5. Abortion up to birth in Scotland
    In Scotland, moves are underway to attempt to introduce an even more extreme abortion law there. An “expert group” undertaking a review of abortion law in Scotland has recommended that the Scottish Government scrap the current 24-week time limit – and abortion be available on social grounds right up to birth. It is expected that the Scottish Government will bring forward final proposals as a Government Bill next year.

If these major threats from our opposition are successful, it would be a disaster. Thousands of lives would be lost.

WE CAN ONLY DEFEAT THESE FIVE MAJOR THREATS WITH YOUR HELP

Work fighting both the abortion and assisted suicide lobbies in 2025 has substantially drained our limited resources.

To cover this gap and ensure we effectively fight these battles in the year ahead, our goal is to raise at least £198,750 by midnight this Sunday, 7 December 2025.

With a number of these battles due to begin within weeks, we need funds in place now so we can move immediately.

£198,750 is the minimum we need; anything extra lets us do even more.

If you are able, please give as generously as you can today. Every donation, large or small, will make a real difference. Plus, if you are a UK taxpayer, Gift Aid adds 25p to every £1 you donate at no extra cost to you.

Will you donate now to help protect vulnerable lives from these five major threats?

URGENT
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Help stop three major anti-life threats.

Only hours left of the appeal to help fight the five major battles we will face in 2026.

URGENT
APPEAL
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Help stop three major anti-life threats.

Only hours left of the appeal to help fight the five major battles we will face in 2026.