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Canada: “Death doula” raising funds for personalised euthanasia service

A Canadian “death doula” is aiming to raise money to fund her personalised euthanasia and assisted suicide service in Ontario.

Founder and Executive Director of Journey Home for Empowered Living and Dying, Renee Moor, a so-called “death doula”, said her organisation is looking to raise $500,000 to move to a new place that can accommodate a “sanctuary”, where people can die by euthanasia or assisted suicide in “private, home-like rooms”.  A death doula is a person who acts in “a non-medical role and as a supporter/guide/advocate in end-of-life care”.

Moor explained that the sanctuary is “a place where death is not a medical event”, adding that hospitals are “a bit more institutionali[s]ed” and “not everyone wants [an assisted suicide or euthanasia] experience in their home”.

Moor wants to open her sanctuary in Ontario, a place that made headlines last year after members of a key assisted suicide and euthanasia review committee found that vulnerable people were facing “undue influence” and “potential coercion”. Some members of the committee said that discussing assisted suicide and euthanasia with socially vulnerable people may “confirm an impression that their life is not worth living”.

Earlier this year, Ontario GP Dr Ramona Coelho, a member of the committee, said Canada’s euthanasia and assisted suicide programme was “out of control”, adding “I wouldn’t even call it a slippery slope. Canada has fallen off a cliff”.

Rise of for-profit euthanasia houses in Canada

While Moor’s initiative aims to be funded through donations, other locations have sought to make financial gains from people wanting to end their own lives. In 2023, a funeral home in Canada launched a ‘personalised’ euthanasia service that starts at $700, which includes the option of watching a movie or drinking wine as you die.

The head of Complexe Funéraire du Haut-Richelieu, Mathieu Baker, said that launching the new service was a natural step for his company, which aims to provide customised care that meets clients’ needs.

Baker said “The person who made the decision is usually very convinced, but the kids, the siblings, or other family members aren’t necessarily on the same page”.

He said that many people do not want to die in hospital or in a care home where staff cannot provide a personalised experience of death.

“Do you want to watch a movie? Do you want a glass of wine? Some people want to be in groups of four or five, and we’ve had groups of up to 30 people”.

Assisted suicide and euthanasia now responsible for almost 5% of deaths in Canada 

Moor described her organisation as “MAiD positive”. Medical Assistance in Dying (MAiD) was the name given to Canada’s euthanasia and assisted suicide programme, which continues to expand. In 2021, the Canadian Parliament repealed the requirement that the natural death of those applying for assisted suicide be “reasonably foreseeable”. This took place only five years after the original legislation allowing euthanasia and assisted suicide was passed in 2016.

In 2024, legislation was introduced so that euthanasia and assisted suicide would be legal on the grounds of mental health alone in March 2027, whilst a Parliamentary committee in Canada recommended in 2023 that euthanasia be made available for children under certain conditions, and that it be made more easily available for prisoners. 

According to Canada’s latest annual report on its euthanasia and assisted suicide programme, 15,343 lives were ended by assisted suicide or euthanasia, an increase of 15.8% from the previous year, accounting for 4.7% of all deaths in Canada. 

Spokesperson for Right To Life UK, Catherine Robinson, said “It is deeply sad to see the growth of the ‘euthanasia industry’ in Canada, and the rise of euthanasia houses, many of which seek to make a profit from encouraging people to die there, does little other than take advantage of society’s most vulnerable”.  

“As last year’s ‘MAiD Death Review Committee Report’ illustrated, there are enormous problems with vulnerable people in Ontario facing ‘undue influence’ and ‘potential coercion’.  More euthanasia houses are the last thing Ontario needs”.

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Dear reader,

Thanks to the support from people like you, in 2025, we have grown to 250,000 supporters, reached over 100 million views online, helped bring the Leadbeater assisted suicide Bill within just 12 votes of defeat and fought major proposals to introduce abortion up to birth.

However, the challenges we face are far from over.

FIVE MAJOR BATTLES

In 2026, we will be facing five major battles:

  1. Assisted suicide at Westminster – the Leadbeater Bill
    With this session of the UK Parliament at Westminster expected to continue well into 2026, there are many more months of this battle to fight. There is growing momentum in the House of Lords against the dangerous Leadbeater assisted suicide Bill, but well-funded groups such as Dignity in Dying have poured millions into lobbying, and we must sustain the pressure so this Bill never becomes law.
  2. Assisted suicide in Scotland – the McArthur Bill
    We are expecting to face the final Stage 3 vote on the Scottish McArthur assisted suicide Bill early in the new year. If just seven MSPs switch from voting for to against the Bill, it will be defeated. This is a battle that can be won, but the assisted suicide lobby is working intensely to stop that from happening.
  3. Assisted suicide in Wales – the Senedd vote
    In January, we are expecting the Welsh Senedd to vote on whether they will allow the Leadbeater assisted suicide Bill to be rolled out in Wales. Dignity in Dying and their allies are already putting a big focus on winning this vote. This is going to be another decisive and major battle.
  4. Abortion up to birth at Westminster
    We are going to face major battles over the Antoniazzi abortion up to birth amendment as it moves through the House of Lords. Baroness Monckton has tabled an amendment to overturn this change, and other Peers have proposed changes that would protect more babies from having their lives ended in late-term home abortions.
  5. Abortion up to birth in Scotland
    In Scotland, moves are underway to attempt to introduce an even more extreme abortion law there. An “expert group” undertaking a review of abortion law in Scotland has recommended that the Scottish Government scrap the current 24-week time limit – and abortion be available on social grounds right up to birth. It is expected that the Scottish Government will bring forward final proposals as a Government Bill next year.

If these major threats from our opposition are successful, it would be a disaster. Thousands of lives would be lost.

WE CAN ONLY DEFEAT THESE FIVE MAJOR THREATS WITH YOUR HELP

Work fighting both the abortion and assisted suicide lobbies in 2025 has substantially drained our limited resources.

To cover this gap and ensure we effectively fight these battles in the year ahead, our goal is to raise at least £198,750 by midnight this Sunday, 7 December 2025.

With a number of these battles due to begin within weeks, we need funds in place now so we can move immediately.

£198,750 is the minimum we need; anything extra lets us do even more.

If you are able, please give as generously as you can today. Every donation, large or small, will make a real difference. Plus, if you are a UK taxpayer, Gift Aid adds 25p to every £1 you donate at no extra cost to you.

Will you donate now to help protect vulnerable lives from these five major threats?

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Help stop three major anti-life threats.

Help fight the next phase of our battles against major assisted suicide and abortion up to birth threats.

URGENT
APPEAL
to protect vulnerable lives

Help stop three major anti-life threats.

Help fight the five major battles we will face in 2026.