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Canada: “Death doula” raising funds for personalised euthanasia service

A Canadian “death doula” is aiming to raise money to fund her personalised euthanasia and assisted suicide service in Ontario.

Founder and Executive Director of Journey Home for Empowered Living and Dying, Renee Moor, a so-called “death doula”, said her organisation is looking to raise $500,000 to move to a new place that can accommodate a “sanctuary”, where people can die by euthanasia or assisted suicide in “private, home-like rooms”.  A death doula is a person who acts in “a non-medical role and as a supporter/guide/advocate in end-of-life care”.

Moor explained that the sanctuary is “a place where death is not a medical event”, adding that hospitals are “a bit more institutionali[s]ed” and “not everyone wants [an assisted suicide or euthanasia] experience in their home”.

Moor wants to open her sanctuary in Ontario, a place that made headlines last year after members of a key assisted suicide and euthanasia review committee found that vulnerable people were facing “undue influence” and “potential coercion”. Some members of the committee said that discussing assisted suicide and euthanasia with socially vulnerable people may “confirm an impression that their life is not worth living”.

Earlier this year, Ontario GP Dr Ramona Coelho, a member of the committee, said Canada’s euthanasia and assisted suicide programme was “out of control”, adding “I wouldn’t even call it a slippery slope. Canada has fallen off a cliff”.

Rise of for-profit euthanasia houses in Canada

While Moor’s initiative aims to be funded through donations, other locations have sought to make financial gains from people wanting to end their own lives. In 2023, a funeral home in Canada launched a ‘personalised’ euthanasia service that starts at $700, which includes the option of watching a movie or drinking wine as you die.

The head of Complexe Funéraire du Haut-Richelieu, Mathieu Baker, said that launching the new service was a natural step for his company, which aims to provide customised care that meets clients’ needs.

Baker said “The person who made the decision is usually very convinced, but the kids, the siblings, or other family members aren’t necessarily on the same page”.

He said that many people do not want to die in hospital or in a care home where staff cannot provide a personalised experience of death.

“Do you want to watch a movie? Do you want a glass of wine? Some people want to be in groups of four or five, and we’ve had groups of up to 30 people”.

Assisted suicide and euthanasia now responsible for almost 5% of deaths in Canada 

Moor described her organisation as “MAiD positive”. Medical Assistance in Dying (MAiD) was the name given to Canada’s euthanasia and assisted suicide programme, which continues to expand. In 2021, the Canadian Parliament repealed the requirement that the natural death of those applying for assisted suicide be “reasonably foreseeable”. This took place only five years after the original legislation allowing euthanasia and assisted suicide was passed in 2016.

In 2024, legislation was introduced so that euthanasia and assisted suicide would be legal on the grounds of mental health alone in March 2027, whilst a Parliamentary committee in Canada recommended in 2023 that euthanasia be made available for children under certain conditions, and that it be made more easily available for prisoners. 

According to Canada’s latest annual report on its euthanasia and assisted suicide programme, 15,343 lives were ended by assisted suicide or euthanasia, an increase of 15.8% from the previous year, accounting for 4.7% of all deaths in Canada. 

Spokesperson for Right To Life UK, Catherine Robinson, said “It is deeply sad to see the growth of the ‘euthanasia industry’ in Canada, and the rise of euthanasia houses, many of which seek to make a profit from encouraging people to die there, does little other than take advantage of society’s most vulnerable”.  

“As last year’s ‘MAiD Death Review Committee Report’ illustrated, there are enormous problems with vulnerable people in Ontario facing ‘undue influence’ and ‘potential coercion’.  More euthanasia houses are the last thing Ontario needs”.

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Help stop three major anti-life threats.

Help fight the next phase of our battles against major assisted suicide and abortion up to birth threats.

Dear reader,

We are facing two major threats in the Lords - an extreme assisted suicide Bill and an abortion up to birth amendment.

THE GOOD NEWS - OUR STRATEGY IS WORKING

At Second Reading of the Leadbeater assisted suicide Bill in the House of Lords, a record number of Peers spoke, and of those who took a position, around two-thirds opposed the assisted suicide Bill. That is more than double the number who supported it.

Our side also secured a significant win, with the establishment of a dedicated Lords Select Committee to further scrutinise the Bill’s proposals – and Committee Stage has been delayed until it reports.

This momentum has been built by tens of thousands of people like you. Thanks to your hard work, Peers are receiving a very large number of emails and letters by post, making the case against the Bill. 

Thanks to your support, we have been able to mount a major campaign in Parliament, in the media and online – alongside your own efforts – to keep us on course for our goal: that this dangerous Bill never becomes law.

BUT MORE CHALLENGES LIE AHEAD

We cannot become complacent. Well-funded groups - Dignity in Dying, My Death My Decision and Humanists UK - have poured millions into pushing assisted suicide. They can see support is slipping and will fight hard to reverse that.

This is not the only fight we are facing in the House of Lords.

At the same time, the Antoniazzi abortion up to birth amendment, which passed in the House of Commons in June, is moving through the House of Lords as part of the Crime and Policing Bill.

Second Reading will take place in a matter of weeks. It will then go on to Committee and Report Stages, where we will be up against the UK’s largest abortion providers – BPAS and MSI Reproductive Choices (formerly Marie Stopes) – who are expected to lobby for even more extreme changes to our abortion laws.

If the Antoniazzi amendment becomes law, it would no longer be illegal for women to perform their own abortions for any reason – including sex-selective purposes – at any point up to and during birth.

Thousands of vulnerable lives - at the beginning and the end of life - depend on what happens next. We must do everything in our power to stop these radical proposals.

WE NEED YOUR HELP

Our campaign against the Leadbeater Bill in the House of Lords is working, but the work we have already done has significantly stretched our limited resources.

We are now stepping up our efforts against the assisted suicide Bill while launching a major push to stop the abortion up to birth amendment in the Lords. 

To fight effectively on both fronts, we aim to raise £183,750 by midnight this Sunday (5 October 2025).

Every donation, large or small, will help protect lives, and UK taxpayers can add 25p to every £1 through Gift Aid at no extra cost.

Will you donate now to help protect vulnerable lives from these two major threats?

URGENT
APPEAL
to protect vulnerable lives

Help stop three major anti-life threats.

Help fight the next phase of our battles against major assisted suicide and abortion up to birth threats.